Privacy & LGPD

77fun Privacy Policy – LGPD Data Protection

At 77fun, player privacy is not a legal checkbox buried in the footer — it is central to how the platform was built. Here you will find a clear, straightforward account of how we collect, use, and protect your personal data, and what rights you have under the General Data Protection Law (LGPD).

Last updated: January 1, 2026

How 77fun Protects Your Data

A summary of the key commitments in this Privacy Policy.

256-bit SSL Encryption

All communication between your phone or computer and 77fun's servers is protected by 256-bit SSL encryption — the same standard used by Brazil's largest digital banks, such as Nubank and Itaú.

Minimum Necessary Data

77fun collects only what is strictly necessary to provide its services, verify your identity, and meet legal obligations. Nothing beyond that is collected without your explicit authorization.

No Data Selling

77fun never sells players' personal data to third parties. Data shared with payment partners — such as Pix, Mercado Pago, and PicPay — and game providers occurs only on an appropriate legal basis and for specific purposes.

Full LGPD Compliance

The General Data Protection Law (Law No. 13,709/2018) is the foundation of this policy. 77fun upholds all data subject rights: access, correction, deletion, portability, and withdrawal of consent.

Payment Tokenization

Full credit or debit card details are never stored on 77fun's servers. We use secure tokenization through PCI-DSS certified processors, eliminating the risk of financial data exposure.

Data Protection Officer (DPO)

77fun has a Data Protection Officer (DPO) responsible for ensuring LGPD compliance and handling data subject requests. You can contact the DPO directly at suporte@77fun.best.

This Privacy Policy applies to all users of the 77fun platform, accessible at 77fun.best. By creating an account, making a deposit, playing, or simply browsing the platform, you confirm that you have read and understood how we handle your personal data. Read it carefully — it's written in plain language, without unnecessary legal jargon.

1. Who We Are and How to Contact Us

77fun is the data controller for all personal data collected on this platform. We are a digital entertainment company specializing in Sports Betting and online casino, focused exclusively on the Brazilian market. Our platform is available at 77fun.best and serves players across every state in Brazil.

For any privacy, data protection, or data subject rights inquiries, you can reach our team directly at suporte@77fun.best or via the live chat available 24 hours a day on the platform. We always respond in Portuguese and within the 15 business-day deadline required by the LGPD.

77fun's Data Protection Officer (DPO) is available at suporte@77fun.best — please use the subject line "LGPD – Data Subject Request". We respond within 15 business days of receiving your request.

2. Personal Data We Collect

77fun collects personal data at different points during your interaction with the platform. Below we detail each category:

2.1 Data You Provide Directly

  • Registration: full name, CPF, date of birth, full residential address, email, and mobile number.
  • Identity verification (KYC): a government-issued photo ID (RG, CNH, or passport), proof of address, and, when requested, a selfie holding the document.
  • Payments: Pix key data, bank account number for TED, Mercado Pago or PicPay email. Full card details are never stored — we use PCI-DSS tokenization.
  • Communications: messages sent to support via chat, email, or any other platform channel.

2.2 Automatically Collected Data

  • Technical data: IP address, browser type and version, operating system, device identifier, screen resolution.
  • Usage data: pages visited, session duration, games played, bets placed, transactions, clicks, and interface interactions.
  • Cookies and similar technologies: as detailed in section 6 of this policy.
  • Geolocation: approximate country and state, inferred from IP address, for geographic restriction compliance and fraud prevention purposes.
Data Category Examples Required for
Identification Full name, CPF, date of birth Registration, KYC, legal compliance
Contact Email, phone number, address Communication, support, notifications
Financial Pix key, TED account, transaction history Deposits, withdrawals, fraud prevention
Identity (KYC) RG, driver's license, proof of address Mandatory verification before withdrawal
Technical & Usage IP, device, sessions, bets Security, anti-fraud, and platform improvement

3. How We Use Your Data

Data collected by 77fun is used solely for the purposes described below. No additional use will be made without prior notice and, where required, without new consent.

  • Service provision: creating and managing your account, processing deposits and withdrawals via Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago, and TED, and providing access to casino games, slots, Blackjack, Sports Betting, and all other platform features.
  • Identity verification and fraud prevention: confirmation that you are who you say you are, that you are 18 or older, and that you are using your own payment methods. This protects both you and the other players on the platform.
  • Compliance with legal obligations: retention of financial records as required by Brazilian law, reporting to regulatory authorities when legally mandated, and compliance with the LGPD and other applicable regulations.
  • Essential communications: registration confirmations, transaction notifications, account security alerts, and important updates to the Terms and this Privacy Policy.
  • Marketing communications (with consent): promotions, bonuses, slots tournaments, and platform updates. You can opt out of these communications at any time directly in your account settings or by contacting support.
  • Platform improvement: aggregated analysis of usage behavior to identify technical issues, improve the mobile experience, and develop new features. This data is anonymized wherever possible.
  • Responsible gambling: monitoring of behavioral patterns that may indicate problem gambling, so we can proactively prompt self-control tools when needed.

4. Legal Basis for Processing (LGPD)

The LGPD requires that every instance of personal data processing have a specific legal basis. 77fun processes your data based on the following grounds set out in Article 7 of Law No. 13.709/2018:

  • Contract performance (art. 7, V): the processing required to create and manage your account, handle payments, and provide the services you signed up for.
  • Compliance with a legal obligation (art. 7, II): retention of financial records, identity verification, and reporting to authorities as required by law.
  • Legitimate interest (Art. 7, IX): fraud prevention, platform security, responsible gambling monitoring, and service improvement — always within the bounds of what is necessary and proportionate.
  • Consent (art. 7, I): sending marketing communications and using non-essential cookies. You may withdraw this consent at any time.

Where processing is based on consent, you have the right to withdraw it at any time without affecting your access to 77fun's core services. Withdrawing consent for marketing, for example, has no impact on your account or your withdrawals.

5. Who We Share Your Data With

77fun does not sell personal data. Sharing only occurs in the cases described below, always on an adequate legal basis and with assurance that recipients maintain security standards compatible with our own:

5.1 Payment Partners

To process your deposits and withdrawals via Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago, and TED (Nubank, Itaú, Bradesco, Banco do Brasil), we share the minimum necessary data with the respective payment processors. This includes your name, CPF, and banking details, transmitted in encrypted form.

5.2 Game Providers

77fun's partner studios — such as Microgaming, NetEnt, Pragmatic Play, Playtech, and Evolution Gaming — receive anonymized game session identifiers for technical purposes only. These providers never receive your name, CPF, or full financial details.

5.3 Technology Service Providers

IT infrastructure companies, cloud hosting providers, security analysis firms, and technical support providers that process data on our behalf under data processing agreements with LGPD-compatible protection clauses.

5.4 Public Authorities

When required by law, court order, or applicable regulation, 77fun discloses data to competent authorities — such as the Federal Revenue Service, Central Bank, or public security agencies — strictly to the extent necessary to comply with the legal mandate.

77fun never shares personal data with advertisers, brokers, social media platforms, or any other party without an adequate legal basis and a direct need related to service delivery. If you receive unsolicited contact claiming to be from 77fun, please reach out to our support team immediately.

6. Cookies & Tracking Technologies

77fun uses cookies and similar technologies to ensure the platform works correctly and to improve the player experience. Below we explain which types we use and what they are used for:

6.1 Essential Cookies

Required for the platform's basic operation — keeping you logged in, saving language preferences, and maintaining security settings. These cookies cannot be disabled without affecting your ability to use the platform.

6.2 Performance & Analytics Cookies

Used to understand how players navigate the platform — which pages are most visited on mobile, where crashes occur, and how to improve load times. All data collected is aggregated and anonymized.

6.3 Functionality Cookies

These allow the platform to remember preferences such as favorite games, odds display settings, and recent betting history. They improve the experience without collecting sensitive personal data.

6.4 Marketing Cookies (with consent)

Used to personalize promotions and communications — such as showing Copa do Brasil Sports Betting bonuses if you frequently visit that section. These are activated only with your explicit consent and can be turned off at any time in your account settings.

You can manage your cookie preferences directly in the banner shown on your first visit or in your account settings. Disabling marketing cookies does not affect the core functionality of 77fun's services.

7. How We Protect Your Data

77fun implements technical and organizational measures to protect your data against unauthorized access, alteration, improper disclosure, or accidental destruction. Key measures include:

  • Encryption in transit: all communications between your device and our servers use TLS 1.3 with AES-256 encryption — the most robust standard currently available.
  • Encryption at rest: sensitive data stored on our servers — including KYC documents and financial history — is encrypted at rest.
  • Payment tokenization: full card details never pass through or are stored on our systems. We use PCI-DSS processors that convert card data into secure tokens.
  • Access control: only employees with an operational need have access to personal data, under multi-factor authentication with a full audit log of every access.
  • Continuous monitoring: 24/7 intrusion detection system with automatic alerts for anomalous behavior and immediate incident response.
  • Regular Security Testing: semi-annual penetration testing conducted by an independent cybersecurity firm, with mandatory remediation of all identified vulnerabilities.

In the event of a security incident that compromises personal data, 77fun will notify the National Data Protection Authority (ANPD) and the affected individuals within 72 hours of becoming aware of the incident, as required by the LGPD.

8. How Long We Retain Your Data

77fun retains personal data only for as long as necessary to fulfill the purposes described in this policy or to comply with legal obligations. Retention periods are as follows:

  • Registration and identification data: retained for as long as the account remains active. After account closure, kept for 5 years for legal compliance and fraud prevention purposes.
  • Financial transaction records: retained for 5 years in accordance with Brazilian tax and regulatory requirements applicable to the sector.
  • KYC Documents: retained for 5 years after account closure, in accordance with anti-money laundering requirements (Law No. 9,613/1998).
  • Usage data and technical logs: retained for up to 12 months for security and technical diagnostic purposes, then anonymized or deleted.
  • Support communications: retained for 2 years for quality control and dispute resolution purposes.

Once retention periods expire, your data is securely deleted or anonymized in a way that makes identification impossible. Anonymization follows recognized technical standards that prevent re-identification.

9. Your Rights as a Data Subject

The LGPD grants you, as a data subject, a robust set of rights that 77fun is fully committed to upholding. Here is what they are and how to exercise them:

Access

Request a copy of all personal data 77fun holds about you, including how it is being used.

Correction

Update incomplete, outdated, or incorrect information — such as your name, address, or phone number — directly in your account or by contacting support.

Deletion

Request the deletion of data processed on the basis of consent. Data required for legal obligations is retained as required by law.

Portability

Receive your data in a structured, machine-readable format for transfer to another controller, in accordance with ANPD regulations.

Withdrawal of Consent

Withdraw consent for marketing and non-essential cookies at any time, with no penalty to your use of the core services.

Data Sharing Information

Find out which third parties your data has been shared with, and on what legal basis, at any time upon request.

To exercise any of these rights, send an email to suporte@77fun.best with the subject line "LGPD – Data Subject Request" and describe what you need. 77fun will respond within 15 business days of receiving the request. In more complex cases, this period may be extended by an additional 15 days, with prior notice to the data subject.

10. Users Under 18

The 77fun platform is intended exclusively for users aged 18 and over. We do not knowingly collect personal data from minors. If you are the guardian of a child or teenager and suspect they have created a 77fun account, please contact support immediately — we will close the account and delete all associated data without delay.

77fun performs mandatory age verification as part of the KYC process, before the first withdrawal is processed. Accounts identified as belonging to minors are closed immediately and any deposited funds are returned to the original payment method.

If we determine that a user under 18 has accessed the platform, the account is immediately suspended, all data is deleted, and the incident is documented in accordance with legal requirements. Betting and casino games are prohibited for minors in Brazil.

11. International Data Transfers

Some of 77fun's game provider partners — such as development studios based in Europe or other countries — may process technical session data on servers located outside Brazil. When this occurs, 77fun ensures that international data transfers meet at least one of the conditions set out in the LGPD:

  • The destination country offers an adequate level of data protection recognized by the ANPD; or
  • The recipient provides sufficient data protection guarantees through specific contractual clauses; or
  • This transfer is required to fulfill the service agreement accepted by the account holder.

In these cases, only anonymized technical game session identifiers are transferred — never your name, CPF, financial data, or identity documents. All transfers are documented and auditable.

12. Changes to This Privacy Policy

77fun may update this Privacy Policy periodically to reflect changes in our services, applicable law, or data processing practices. Any significant change will be communicated at least 7 (seven) days in advance by email to the address registered on your account.

The notification email will clearly state which sections were changed and when the changes take effect. If you disagree with the changes, you may close your account before the effective date — any available real BRL balance will be returned to your registered payment method. Continued use of the platform after the effective date constitutes acceptance of the new terms.

The date of the most recent update to this policy is always shown at the top of this page for easy reference. We recommend reviewing it periodically, especially before making new deposits or significant transactions.

13. Contact, DPO & ANPD Complaints

For any questions, data-related requests, or complaints about how 77fun handles your personal information, please contact our Data Protection Officer:

  • Email: suporte@77fun.best (subject line: "LGPD – Data Subject Request")
  • Live chat: available 24/7 directly on the platform, in Portuguese
  • Response time: up to 15 business days, as required by the LGPD

If you feel that your rights as a data subject have not been adequately addressed by 77fun, you have the right to file a complaint with the National Data Protection Authority (ANPD), the regulatory body responsible for overseeing LGPD compliance in Brazil. ANPD contact details are available on the official federal government portal.

77fun takes every data subject request seriously. Our privacy team responds in Portuguese, within the legally required timeframe, and documents all requests received and actions taken — as required by the LGPD.

Your data, protected

Play on 77fun with complete security and privacy

Over 500,000 Brazilian players trust 77fun for Sports Betting, slots, and Live Casino — with instant Pix, LGPD-protected data, and 24/7 support in Portuguese.

Free Registration Data Protected Under the LGPD 256-bit SSL on all transactions Instant Pix 24/7

77fun's Commitment to the LGPD

This Privacy Policy is in full compliance with the General Data Protection Law (Lei nº 13.709/2018). For more details on how we use your data in our Sports Betting and casino service, please also refer to our Terms and Conditions and the page of Responsible Gambling.

Play Responsibly at 77fun

Sports Betting and casino games are entertainment — not a source of income. Set your limits, stick to your budget, and never chase losses. 77fun provides self-control tools directly in your account. If you need support, call CVV: 188. Strictly prohibited for users under 18.

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